ByMoncef

Google Takes Aim at Apple’s iMessage: Seeks to Open Up Messaging Platform to Foster Competition Google is asking regulators to force Apple to open up iMessage, its messaging platform for iPhones. Google believes that iMessage should be designated as a core platform service under the EU’s Digital Markets Act, which would require Apple to make it interoperable with other messaging apps. Google has been critical of Apple for not supporting Rich Communication Services (RCS), a standard that would allow iMessage users to communicate with users of other messaging apps, such as Google Messages. RCS supports features such as read receipts, typing indicators, and file sharing. Apple has said that it is not interested in supporting RCS because it believes that iMessage is a better product. However, Google argues that Apple’s refusal to support RCS is harming competition and innovation in the messaging market. The EU’s Digital Markets Act is designed to prevent large tech companies from abusing t

Google's AI-Powered Advertising Revolution: A New Era of Ad Creation and Effectiveness Harnessing the Power of Generative AI to Craft Engaging Ads and Enhance Campaign Performance Google is using generative AI to create ads. This technology is helping businesses create more effective ads. Some of the important points are that Google will never generate two of the same images and that the AI-generated ad content will be subject to a metadata watermark. Google's new Performance Max campaign type uses machine learning to automatically generate ads across all of Google's advertising channels, including Search, Display, Video, Shopping, and Discover. This means that businesses can create a single campaign and have their ads automatically optimized for each channel. The AI-generated ads are created using a process called "generative adversarial networks" (GANs). GANs are two neural networks that are pitted against each other. One network, called the generator, tries to